.:: COOPER YOUNG BUSINESS ASSOCIATION ::.

Cooper Young Festival 2005 Sponsorship Descriptions
Cooper Young Festival -Eighteenth Anniversary - September 17, 2005

The Cooper Young Festival, hosted by the Cooper Young Business Association (CYBA), is Memphis’ most unique outdoor celebration. Held in Memphis’ largest historic district, the Cooper Young Festival is scheduled for Saturday, September 17th, 2005. In It’s eighteenth year, this event has grown to be one of Memphis’ most anticipated and well attended events. This year over 50,000 guests will enjoy an appealing mix of art, music and crafts presented by over 300 artisans from around the country. The Festival is a true celebration of the arts, people, culture and Memphis heritage.
The mission of the CYBA, which was founded in 1988, is to reclaim the buildings, streetscape and businesses of the District to promote a better business climate as well as promoting the district as a desirable place to live, work and patronize. It does this by maintaining a living, creative and safe environment.
Since the CYBA began sponsoring the Festival in the Fall of 1988, this event has grown to major proportions. The money that is raised, through the Festival, is distributed back into our Historic District through the Cooper Young Development Corporation and the Cooper Young Community Association. Both of these 501c3 organizations take an active part in the revitalization of our community, through their continued efforts to refurbish abandoned and low income housing, maintaining a safe residential and commercial environment and their promotion of public improvements.

In addition to the Festival itself, there are several pre-Festival events that help to promote the arts in our community. The CYBA hosts a Young Artist contest in an effort to promote the love of art in school age children. Prizes in the form of scholarship bonds are awarded at this event. Another pre-Festival event is the Cooper Young Artist Invitational, an evening of music and art presented exclusively by local artists. This exhibit remains open throughout the weekend of Festival and is a venue for those artists not represented by galleries to get their work out there and visible to the public.

And finally, the Friday evening prior to Festival, the Cooper Young Community Association hosts the Festival Friday 4-Miler. This event is attended by approximately 1000 runners, their friends, family and community members. Sponsorship opportunities are available for all of these events.

With over $80,000 in media exposure and an opportunity to be seen and heard by over 2,000,000+ people for the three weeks prior to the festival, I encourage you to partner with us. We would be pleased to have you join us at this year’s Festival. You will find that there is no other area of the city that blends a unique mix of art, music, crafts and games - from more than 300 vendors in a celebration of people, culture and Memphis heritage.

Sponsorship Levels

Sponsorship Levels please see below a full description of the different sponsorship levels. As the level goes up, the benefits are increased building upon each other.

Supporting Sponsor - $2,500
Booth Space at Strategic Location
Product Exclusivity
Memphis Flyer Advertisement - 4 page insert (runs week of event) and Þ page ad (runs for two weeks prior to event) - Distribution of approximately 60,000
Press Release
Right of First Refusal for 2006

Silver Sponsor - $3,500
Supporting Sponsor Benefits plus:
Media Coverage Totaling $80,000+
Media includes Radio, TV, and Print advertisements
Main Stage Promotions/Giveaways
Posters
Signage - to include Banners at Main Intersection

Children’s Area Sponsorship - $4,000
Silver Sponsor Benefits plus:
Booth in Designated Children’s Area
Signage at Young Artist Contest Reception
Banner noting Sponsorship over Children’s Area Entrance
Product Promotions/Interaction with Families

Gold Sponsorship - $7,500
Silver Sponsor Benefits plus:
Name and logo recognition on 2 billboards advertising the Festival - placed at strategic locations throughout the city of Memphis.
Banner at East Stage with Name and Logo Recognition
East Stage Sponsorship Recognition by Bands

Primary Sponsorship - $13,000
Gold Sponsor Benefits plus:
Main Stage Sponsor Banner
Sponsorship Recognition by ROCK 103/Radio Celebrity Between Bands
Sponsor Logos on Television Advertisement

Platinum Sponsorship - $15,500
Primary Sponsor Benefits plus:
Sponsor Logos on Cooper Young Festival website
Festival Hotline - 3 months prior to event

Description of Benefit Items

Supporting Sponsor
Booth Space at Strategic Location - Sponsor will receive the highly visible booth space at the corner of Cooper Street and Young Avenue in the neighborhood square. This area is a prime location due to the proximity of live radio and television media broadcasts and Festival attendee circulation. Table and chairs will be provided for your employees.

Product Exclusivity - Sponsor will be that official product sponsor of the 2005 Festival. No other competitor product will be allowed sponsorship entry into the Festival. Sponsor employees can display giveaways or hold drawings to promote product/services to the 50,000 attendees.

Memphis Flyer Advertisement - The Memphis Flyer advertisement includes a four page insert detailing the Festival music lineup, vendor listing and related pre-event festivities. This mass advertisement, which covers the Memphis area , with a distribution of over 60,000 copies from Downtown to Germantown is published for the week of the Festival. The four page insert is preceded by a Þ page ad the two weeks prior to the Festival. The sponsor logo will appear prominently as a sponsor of the 2005 Festival in both of these advertisements. Value of this print ad is approximately $5,000.

Press Release - Sponsor will receive sponsorship recognition in all press releases written over the three weeks prior to the Festival. These press releases are sent to over 90 different media stations, with locations from Little Rock, AR to Nashville, TN.
Right of First Refusal - Sponsors will be given the right of first refusal for the 2006 Festival. This insures that no other competitor product can be given a sponsorship opportunity until you decide to let your right to the spot go.


Silver Sponsorship

Media Coverage Totaling $80,000+
Logo/Sponsor Name Inclusion - Radio. The sponsor name will appear in all local paid and in-kind product radio media specifically promoting the Festival. Our sponsors hold top ratings in the Memphis radio airwaves. They are all affiliated with Clear Channel communications as: WEGR Rock 103, News Radio 600 WREC, and Urban stations WDIA AM 1070, V101.1 FM. Beginning 14 days prior to the Festival, these channels start a total of 180 thirty second promotional announcements. In addition, we are given live interviews and countless interviews the day of the Festival. The Sponsor name will be in front of one of the largest radio audiences in Memphis from 7 to 9 times daily starting 2 weeks before the Festival date. Value of this media is approximately $35,000.
Television. Clear Channel Television stations ABC24 and UPN30 will provide 140 on air spots specifically promoting this year’s Festival. These channels have 1,400,000+ viewers weekly. There will be news features on the neighborhood and live interviews during the week of the Festival. The sponsor name will be included in all television promotion spots about this year’s Festival. Value of this media is approximately $35,000.

Main Stage Promotions/Giveaways - On the Stage the day of the Festival, radio celebrity announcements and giveaways can be setup to promote sponsor products and services.
Posters - The sponsor name will receive sponsorship recognition in all 2005 original Festival poster publicity materials. Three weeks prior to the Festival approximately 400 posters are hung in highly visible locations, including retail shops, restaurants, grocery stores, etc. over the entire Memphis metropolitan area.
Signage - The sponsor name will receive sponsorship recognition in event signage and banners. Festival signage is hung throughout the Cooper Young business neighborhood, specifically promoting the sponsors.

Gold Sponsorship
Banner at East Stage with Name and Logo Recognition - A specific banner naming only the Gold Sponsors will be hung on the popular East Stage. Music is played on this stage from 9:00 am - 7:00 pm the day of the Festival. This is an opportunity to be singled out as a major contributor to the neighborhood.

East Stage Sponsorship Recognition by Local Musical Talent - At the start of each set, the band members will acknowledge the Gold Sponsors and their contribution to the Festival. Sponsorship products and services can be announced and/or given away at this time.

Signage - The sponsor name will receive sponsorship recognition in event signage and banners. Festival signage is hung throughout the Cooper Young business neighborhood, specifically promoting the sponsors.

Clear Channel Outdoor Advertising (2 Billboards strategically located on Poplar at Colonial and in Cordova at Houston Levee and Macon Road)

Children’s Area Sponsorship - This sponsorship is not available. We already have a commitment from Regions/Union Planters for the 2005 Festival.
- Be a part of the Children’s Area - this area will be hosted by the Civitans, an international civic organization that raises funding for charities and advocacy programs for children.
Booth in Designated Children’s Area of Festival - The sponsor company will be given a booth in the center of the Children’s Area. This area is a prime location for a sponsorship opportunity due to the numerous families who visit our Festival each year.
Banner over the Children’s Area - A banner naming the Children’s Area Sponsor, including logo will be hung at the entrance of the Children’s Area. This is an opportunity to be the only host for this year’s Children’s Area.

Signage at the Young Artist Contest Reception - The Young Artist Contest, held annually, the Thursday night before the Festival has become a favorite pre-Festival event among Memphis Youngsters and their parents. The reception table at this event will hold a notice of sponsorship of the Children’s Area and invite those at the reception to come by on Saturday. This is a great way to get your company name and logo in front of families around the Memphis area.

Product Promotions/Interaction with Families - Your employees can give away samples of products, coupons or hold taste testing campaigns with youngsters and their families. This is a great opportunity to hold the public’s interest in an activity centered environment. A perfect climate to let the Memphis area know that your company is giving back to their community.

Primary Sponsorship
Main Stage Sponsor Banner - A banner with the sponsor name and log will be located on the Main Stage, just west of the historic Cooper Street and Young Avenue intersection. The Main Stage highlights the best of local and national bands which play from 11:00 am to 7:00 pm the day of the Festival. This is a perfect spot to let all of Memphis see your company name and log in the heart of Cooper Young.

Sponsorship Recognition by Rock 103/Radio Celebrities - The Main Stage is hosted all day by ROCK 103 and ABC24/UPN 30 celebrities known and loved throughout Memphis. These same celebrities will broadcast the Primary Sponsor name and their generosity to the Cooper Young Festival. Celebrities will invite the Festival attendees to stop by your booth and give the location of your booth between sets of the bands.

Signage - The sponsor name will receive sponsorship recognition in event signage and banners. Festival signage is hung throughout the Cooper Young business neighborhood, specifically promoting the sponsors.

Clear Channel Outdoor Advertising (2 Billboards strategically located on Poplar at Colonial and in Cordova at Houston Levee and Macon Road)

Sponsor Logos on Cooper Young Festival Website - The Primary Sponsor’s logo will be placed on the Cooper Young website with links to the sponsor’s website.

Platinum Sponsorship
Festival Hotline - Sponsorship exclusivity as the official hotline sponsor. This information line is a resource for vendors, attendees, runners, etc. to call for event specifics. The hotline is operational for the three months leading up to the event. Sponsor has an opportunity to furnish 15 second copy at beginning of message for sponsor identification.

Sponsor Logos on Television Advertisements - Sponsorship logos to be placed at the beginning of the Cooper Young Festival 2005 television advertisement on ABC24 and UPN30. These two stations will provide 140 on-air spots specifically promoting this years event.

Signage - The sponsor name will receive sponsorship recognition in event signage and banners. Festival signage is hung throughout the Cooper Young business neighborhood, specifically promoting the sponsors.

Clear Channel Outdoor Advertising (2 Billboards strategically located on Poplar at Colonial and in Cordova at Houston Levee and Macon Road)

For more information, please call Michele Johnson to discuss specific sponsorship opportunities for your company. 276-7222